It was a great pleasure to be invited to ENTER2020 , the leading eTourism conference organised annually by the International Federation for IT and Travel & Tourism (IFITT), which was this year being hosted by the University of Surrey. The evening reception was held in Holy Trinity Church with 150 academics from universities around the world, an opportunity to welcome the delegates to Surrey and to share with them the benefits of “climate smart woodland”where woodland management can include tourism.The theme for the conference this year was responsible e tourism so Surreys woodlands resonated